The circular economy is based on the following principles:
refuse - rethink - reduce - reuse - repair - refurbish - remanufacture - repurpose - recycle - recover
The DPP provides information on all these process steps.
Every consumer should be able to use the DPP thanks to low-threshold access to information. Regardless of their level of education, consumers should be able to assess whether or not a product is suitable from an environmental perspective. This is one of the protection goals.
Example:
A consumer goes to a drugstore and wants to buy a baby bottle. There are three bottles to choose from: the first is made of glass (€7.99), the second (€1.99) and the third (€0.99) are made of plastic. The consumer does not want her child to be exposed to toxins. So, she takes out her mobile phone, scans the QR code and calls up the DPPs for the three bottles. No DPP appears for the £0.99 bottle – it should not actually be sold at all. The consumer receives information about the safety and environmental performance of the products and can thus make an informed purchasing decision. - Complete transparency about the legality of a product.
At some point, the silicone teat on the baby bottle breaks. The consumer scans the QR code and discovers that the teat is replaceable. She enters the search term in the search bar of an online shop and three possible replacement teats appear. Here, too, the consumer can access the DPP for the respective replacement parts via the online shop's website, enabling her to make an informed purchase decision. Instead of throwing away the entire product, the DPP provides information on how it can be repaired and details the safety and environmental performance of the replacement part.
When the baby bottle is no longer needed, the consumer can scan the QR code and receive information, for example, that there is a return station for the bottle where the individual parts are recycled and used to manufacture other products.
The example becomes even clearer when using a smartphone:
A consumer buys a refurbished mobile phone and receives a link to the DPP. However, this DPP is not the same as that of the original product, as a new battery has been installed. This new DPP also states how the product was refurbished. Even with refurbished products, the consumer receives information that allows them to determine whether it is a sensible purchase decision.
The service partner has the old, removed battery left over, scans the QR code and finds out whether it can be repaired again or whether it needs to be recycled.
In the case of materials/products that need to be professionally disposed of/recycled, only authorised recycling partners have access to the relevant information. - It is possible to specify for each product group who can access which information. - This means, for example, that competing companies (copyright protection) or private individuals do not have access to certain information.
The retailer is allowed to read the DPP, but does not receive the DPP itself, as it remains with the manufacturer. There are two ways to access the DPP: QR code and link (content of the QR code as a data record). Online shops are obliged to place the link on their website and thus make the DPP for the respective product available to consumers.
The retailer is obliged to check whether the manufacturer's items have a valid DPP, i.e. to check whether they are allowed to be sold at all.
If it is determined that a product that has a DPP but is no longer in order is currently being sold, this can be reported. There is a reporting system of the testing authority (market surveillance) where the alleged lack of conformity can be entered. The market surveillance authority then investigates the incident and the retailer receives a notification requesting them to prove the conformity of the products within a certain period of time or, failing that, to remove them from their range. If conformity is not proven, the product is withdrawn from the market throughout Europe.
If the rejected item is part of a product, the entire product becomes invalid due to the defect in the component.
If a manufacturer wishes to source a component for their product from a subcontractor, they can use the DPP to check whether they are permitted to use this component, what its environmental properties are, how it can be repaired, etc. This means that (1) the packaging, (2) the individual components and (3) the end product can be checked using the DPP.
- Informed purchasing decisions e.g. The glass bottle of a baby bottle: The DPP for the glass bottle includes information on where the sand used to produce the glass comes from.
- Supply chain tracking